News » 06.08.2020 - Organic Thomcord grapes available in new environmentally friendly packaging
Fruit World Co., the US grower and shipper of organic and conventional citrus, organic grapes, and other organic commodities, begins to ship its popular organic Thomcord grapes in new recyclable paper totes. The Thomcord grapes, known to be aromatic and flavorful, are a hybrid of Concord and Thompson Seedless grapes.
CJ Buxman, Co-Founder of the company said: “The demand is always high for this variety, and we anticipate that consumers who eagerly await the arrival of these unique and delicious grapes each year are going to be thrilled with it.”
The company is forecasting large volumes of Thomcord grape with promotable numbers available at the end of August. The supply is expected to begin in the first week of August and last until mid-October.
The crop of this season will be available in 10 x 2 lb recyclable and compostable paper totes, with new, bold, and colorful graphics. Fruit World Co. will be shipping 20 x 1 lb clamshells as well, to meet the current consumer demand for premium-packaged products.
The company announced that would continue a consumer engagement program first launched in 2018 and then again last year, which encourages consumers to text Fruit World about their Thomcord grape eating experience. Dubbed “Thomkord Tales”, the campaign includes Text-me cards which added to packages, and has proven to be a fun and easy way to provide consumer feedback.
"Consumers’ love for Thomcord really comes across in their messages, and retailers have shared that this personal touch drives significant repeat sales," concluded Bianca Kaprielian, Co-Founder.
More information about Fruit World Co.’ products can be found on their website.