News » 08.07.2025 - 40-year anniversary for Dutch garden plant company
This year, Dutch company Arie Bouman Tuinplanten celebrates its 40th anniversary, a significant milestone for a business that has spent four decades focused on the garden plant market. Over the years, it has grown into a trusted partner for garden centers, DIY stores, and exporters across Europe.
What began in 1985 with founder Arie Bouman selling plants and cultivating roses quickly blossomed into a thriving enterprise, known for its keen eye on assortments, trends, and market developments.
Dirk and Arie Bouman
By the early 1990s, it had become clear that Arie Bouman was more than just a plant grower and market trader. With a keen eye for quality, he increasingly began curating complete assortments for other traders and garden centers, a service that remains one of the company's core activities to this day.
A new chapter of growth began in 1991, when Arie's son Dirk joined the business at just 16 years old. Throughout the 1990s, the family company focused heavily on automation and digitalization, areas in which Dirk Bouman quickly became a driving force.
This blend of hands-on experience and forward-thinking entrepreneurship laid the foundation for a long-standing and successful partnership between father and son.
By the late 1990s, the company continued to expand—acquiring additional land and constructing new facilities. During the 2000s, the business added more services alongside logistics, such as transport and labeling, and increasingly focused on sales concepts and market-driven assortments. Marketing began to play a more prominent role in the company's strategy.
In 2012, Dirk Bouman officially took over the internal leadership of the company, guiding it further toward professionalization and long-term resilience. The opening of the new nursery in 2022 marked another milestone, as founder Arie Bouman formally stepped into retirement. Nevertheless, he remains a familiar and valued presence within the team to this day.
Today, Arie Bouman Tuinplanten is much more than a plant supplier. The company serves as a vital link between growers and the market, bringing together a wide outdoor assortment through a strong network of growers. In addition, it offers comprehensive services such as logistics, labeling, and market-oriented product presentation. Whether it's for a garden center sales floor or the branches of large retail chains, the goal is always the same: to help customers create an appealing, relevant offering that resonates with end consumers.
To mark its 40th anniversary, the company is taking a bold step toward the future. At the upcoming autumn trade fair in August, it will unveil its new mission, along with a new name and brand identity. At the heart of this transformation is the new guiding principle: "Together, we make the outdoors greener!"
Source: ww.floraldaily.com
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