News » 06.06.2025 - How technology is transforming the floral industry

In a world where digital transformation touches nearly every industry, the art of floristry — long rooted in tradition and craftsmanship — is experiencing a vibrant evolution. Once defined solely by fresh flowers, hand-tied bouquets, and handwritten notes, the floral industry is now intertwining with technology in ways that enhance creativity, improve operations, and deliver more meaningful experiences for customers.

From AI-powered design tools to e-commerce platforms, augmented reality, and smart greenhouses, floristry is blooming with innovation. Here's how technology is redefining the way flowers are grown, arranged, sold, and sent.

The most noticeable shift in modern floristry has been the surge in online flower ordering. The days of walking into a local flower shop and choosing from what's on display are still treasured, but more florists are now embracing digital storefronts that allow customers to browse, order, and customize floral arrangements online.

Platforms like Shopify, Squarespace, and Wix have empowered independent florists to create user-friendly e-commerce websites without needing to be tech-savvy. These digital storefronts offer flexibility for both customers and florists, allowing a single florist to serve an entire city or region from one central location.
 

 

Source: www.floraldaily.com

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