News » 29.05.2025 - Italy: 400 exhibitors already confirmed for Bricoday 4 months before the event
Four months ahead of the start of Bricoday, 400 companies are already confirmed. The number of new entries has risen to 120. The event will take place on September 24-25, 2025, at the new venue in Fiera Milano Rho, in halls 22 and 24, covering a total of 25,000 sqm dedicated to the world of DIY, home, and garden.
From the growth of the Home sector to the stability of the Garden compartment, from the credibility of the DIY and Technical world to the increase of the special areas Bricoday Light and Digital Village, the 2025 edition promises to be the most comprehensive and representative ever, serving as a key reference point for Italian and international distribution.
With the move to Fiera Milano Rho, the organizers set a clear goal: optimizing the exhibition layout to make it "more organized, coherent, and effective." The introduction of product category divisions marks a significant step in Bricoday's evolution, providing a clearer and more structured overview of the exhibition offer. This approach enhances visitor experience while allowing companies to strategically position themselves, improving the event's overall impact.
The new setup consolidates Bricoday as both an industry benchmark and a highly specialized, structured, and business-oriented event, focusing on sector networking and exhibition effectiveness. The exhibition layout already offers a close-up view of market trends.
DIY and Technical sectors currently feature 150 exhibitors. While all major brands in the sector have reconfirmed their participation, several renowned international brands have joined as newcomers. According to the organizers, this is a strong signal to the market: "To date, the quality of companies exhibiting at Bricoday has no equal in Italy, offering a unique and extensive selection for distributors." The most represented categories include wood, chemicals (silicones, glues, adhesives), tools, fasteners, profiles, hardware, and small parts
A "better-than-expected" result for the Home sector, which already boasts 170 exhibitors, including companies from the Bricoday Light area. Bathroom, storage, and lighting remain core sectors, while there is noticeable growth in exhibitors showcasing household items, which make up a significant portion of new entries. This reflects Bricoday's ability to anticipate the evolution of DIY retail and establish itself as a reference point for different distribution channels.
The Garden sector maintains its strong presence, with 65 confirmed companies. Outdoor furniture, pools and accessories, fertilizers and soil, manual and power tools are the key product categories on display.
Interest in Bricoday Digital Village, the area dedicated to digital services for distribution, continues to grow, attracting new and important participants.
"A total of over 120 new companies have registered for Bricoday 2025," conclude the organizers, "confirming the increasing interest in the event and its appeal to companies of all sizes and sectors."
Source: www.floraldaily.com
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