News » 18.10.2024 - South Africa: Bringing awareness to mental health through flowers

 

This October, in celebration of Mental Health Awareness Month, Pharma Dynamics is introducing an innovative initiative titled "Give Yourself Your Flowers." The campaign features a striking giant flower installation at Cape Town Station, located on Adderley Street, from October 9 to 11, designed to promote self-love and resilience.

The installation invites the public to interact with oversized, emotion-infused flowers, emphasizing the uplifting power of simple gestures, such as giving flowers to oneself or others.Each bloom symbolizes a different emotion, aiming to spark positive feelings and encourage meaningful conversations about mental health.

Nicole Jennings, a spokesperson for Pharma Dynamics, shared the motivation behind the initiative: "We aimed to create something that not only raises awareness about mental health but also brings joy. Flowers can light up spaces and lift spirits, and we wanted to harness that power to foster discussions on well-being. This campaign is about more than just flowers; it's about the emotions they evoke."
 

Source: www.floraldaily.com
 

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